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The Standard London
Think new age retro, think Berlin Brutalist meets Paris underground chic. Mezcal martinis, milkshakes, and burger pop-ups straight from Copenhagen. This is a hotel where fashionista meets foodie meets free spirit. The Standard's first European outpost transforms a 1974 former Camden Town Hall Annexe into 266 rooms of unapologetic decadence, where London Underground seat-cover patterns inform the color scheme and a bright red external capsule lift shoots guests up to Decimo—Michelin-starred chef Peter Sanchez-Iglesias's 10th-floor Spanish-Mexican restaurant with floor-to-ceiling panoramic views. Designer Shawn Hausman (the Chateau Marmont visionary) has gone full 1970s fantasy: rattan ceilings, macramé curtains from Peru, velvet everything, and bathrooms that look like they belong in a particularly well-appointed disco. The ground-floor Library Lounge pays homage to the building's former life, with vintage titles sourced from London libraries and the Sounds Studio (a glass-enclosed recording booth where DJs, podcasters, and musicians lay down tracks while hotel guests watch). Double Standard serves American comfort food and bottomless brunch, while the 11th-floor Rooftop (open summers) sprawls across AstroTurf with cocktails and London skyline views. Across the street from St Pancras International, you're two minutes from the Eurostar and 15 minutes by tube from Soho. This is maximalism done properly.
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What to Know Before You Go
Where you'll be
A few notes on your visit.
The Standard London is conveniently located in the heart of the city, making it an ideal choice for tourists.
Hospitality is taken to a new level with the friendly staff at the reception, always ready to assist with your queries.
The hotel prides itself on its facilities for guests with disabilities, ensuring everyone has a comfortable stay.
For those who love to read, the hotel offers a well-stocked library.
A garden area is provided for guests to relax and breathe in the fresh air.
The hotel also offers a 24-hour security service, room service, and a laundry service for a hassle-free stay.
Guests can enjoy a workout session at the in-house gym or let their hair down at the lively nightclub.

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THE PINK NOTEBOOK VERDICT

Your taste already has an address
Sweeties, the 9th-floor cocktail lounge and discotheque, is where the hotel transforms from chic to full party mode Thursday through Saturday. Accessed via a VIP lift, check the Standard's instagram for their latest collabs.
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Phone number and address
+1 (929) 998 0996
368 9th Ave New York, NY 10001 USA
Information & Bookings
Mon-Sun 9 AM to 10 PM CET
+1 (929) 998 0996
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